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Sample Release Kit

Night Window

Fictional demonstration: Night Window and its EP Soft Static are invented for this sample. This is not a client, testimonial, result, or real campaign.

Project frame

A small release with one clear story.

For this demonstration, Night Window is a fictional independent dream-pop duo releasing a four-track debut EP, Soft Static, on a Friday in June. The public release story centers on late-night home recordings, one handmade lyric video, and a small hometown release show.

Pitch email draft

One concise starting point.

Subject: Night Window turns late-night home recordings into debut EP Soft Static

Hi [name],

Night Window is releasing its debut EP, Soft Static, on [date]. The four-track record grew from quiet home recordings made after midnight, with the duo keeping the room noise and close-up textures that shaped the original demos.

The release includes a handmade lyric video for [single] and a small hometown show on [date]. If the project fits your coverage, the public release page is here: [link].

Thanks for listening,
[artist contact]

DM options

Shorter versions for chosen channels.

  • Curator note: Hi [name], sharing Soft Static, a four-track debut EP built from Night Window's late-night home recordings. The handmade lyric video and release details are here: [link].
  • Local-show note: Hi [name], Night Window is marking the release of debut EP Soft Static with a hometown show on [date]. Details and the new single are here: [link].

Seven-day plan

A manageable release week.

  1. Monday: Post the lyric-video still and the EP release date.
  2. Tuesday: Share a 15-second room-noise clip from the recording process.
  3. Wednesday: Send the reviewed pitch to a small, chosen list of relevant outlets.
  4. Thursday: Post the hometown-show details with one rehearsal image.
  5. Friday: Share the EP link and one sentence about the late-night recording story.
  6. Saturday: Post a simple thank-you and one lyric-video detail.
  7. Sunday: Review replies and save the strongest reusable asset for the following week.

Content prompts

Ideas tied to the actual release frame.

  • What sound from the room did you decide not to clean up?
  • Show one detail from the handmade lyric-video process.
  • Pair one lyric with a photo taken at the same hour the demo was recorded.
  • Share one practical lesson from preparing the first hometown release show.